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Growing your eCommerce business depends on a strong understanding of all the metrics involved in your business, from ad spend to average order value.
Fortunately, there are plenty of apps you can put to work to track and analyze the wealth of data generated by your marketing campaigns and online store. Keep reading to learn all about the apps that give you the best analytics for eCommerce.
Google Analytics is the most popular eCommerce data analytics platform that has undergone constant improvements for decades. The platform integrates with your app or site to track user activity to help you understand where people leave, when they make a purchase, and where they come from.
Additionally, Google Analytics integrates with many other apps on this list, eCommerce platforms, and paid ad platforms to help carefully track conversions so you can see if your CPM or CPC advertising campaigns are generating revenue.
What are users doing on your site? Hotjar goes beyond the data available from other apps and gives you heatmaps and recordings directly demonstrating how users are navigating your site. As a result, you’ll be able to understand better friction points that cause people to leave or well-designed areas that help make sense.
Hotjar also gives you tools like surveys, feedback forms, and user interviews to help directly ask users for input about their experience.
Shopify Analytics is within your backend interface, assuming you have a Shopify store. The built-in analytics focuses on activity within your store and integrates with other platforms to help you maximize your Shopify conversion rate and the effectiveness of your ad spend.
As one of the most popular platforms for online stores, Shopify knows the importance of robust eCommerce performance analytics to help you grow your business.
WooCommerce Analytics is one of the leading eCommerce analytics tools for any business using this Wordpress-based platform. Paid modules can expand available analytics, as can other apps on this list, but the features it provides out of the box are plenty for most stores.
Like Shopify, the developers of WooCommerce know their users need actionable data to grow their store meaningfully. So they’ve built the default analytics dashboard to equip you with sales figures, conversion rates, and other vital eCommerce KPIs.
Mixpanel is a popular platform that dives deeper into your eCommerce analytics than the default tools from Shopify or WooCommerce. Every touchpoint with your business is tracked thanks to the wealth of integrations with other platforms, so you always know when current or potential customers interact with your brand.
Millions of businesses use this app because of its all-encompassing data tracking, so you don’t need to rely on connecting the dots between half a dozen dashboards.
Wooper is an effective customer journey building tool that measures user activity to help improve your off-site marketing and on-site design to create conversions. Building effective conversion funnels is where Woopra shines, as all of its data lets you build and refine the customer journey from start to finish.
Additionally, Woopra enables you to build robust profiles about users based on their activity. These profiles help inform several crucial decisions you’ll make as you grow with a focus on catering to your target audience.
Kissmetrics grants in-depth insights into user behavior to help you fully understand the complete customer journey, similar to Mixpanel and Wooper. However, Kissmetrics focuses on eCommerce businesses generating over $500,000 in monthly revenue, with plans starting at hundreds of dollars.
Despite the higher price tag, Kissmetrics is a popular tool to help businesses maximize every visitor that reaches the online store.
Glew offers many similar features to Kissmetrcis, Mixpanel, and Woopra — the platform focuses on user activity on your site to identify friction points and enhance the customer journey.
However, Glew also integrates with many other apps to analyze other aspects of your marketing campaigns. For example, you can measure how subscribers react to email marketing campaigns directly within the dashboard.
The app also tracks the core KPIs you need to know about, such as lifetime value and cart abandonment rate, to help you correct any concerning trends and keep growing.
Crazy Egg helps you visualize how users interact with your site. You’ll be able to view heatmaps of user activity, specific clicks throughout your site separated by traffic source, and scroll maps to help enhance button placement.
This app is valuable for any eCommerce platform and provides several unique features not seen in other tools on this list. Thanks to its powerful behavior visualization, you’ll be better able to identify friction points.
Varos is a robust platform that gives you real-time competitor eCommerce benchmark metrics focusing on your peers using the same platform. So instead of relying on sporadic reports, you’ll always know eCommerce and paid ad KPIs to help gauge your own results.
Our platform solves the problem of only basing decisions on your results. Instead, you’ll have the entire context of your results by seeing how your peers are performing. Then, you can adjust your efforts to catch up or stay in the lead from there.
All the apps we explored above give you insights into specific aspects of your business to help you make data-driven decisions to boost your business. Running and scaling a profitable eCommerce business relies on accurate data tracking and analysis, making these tools essential to keep growing.
Varos is a unique platform that views your insights into your competitors' performance. Below, you can see how our dashboard shows you real-time eCommerce benchmarks from other sites in your industry so you know how you stack up.
Are you ready to unlock the full context behind your KPIs with Varos? Sign up today or contact us to learn more about how we can help boost your business.
About the Author
Yarden Shaked
Co-founder & CEO at Varos
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Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
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