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In turbulent times, it’s challenging to get an accurate picture of how your business is really doing. Was that dip in revenue because of something you did, or was it a broader market movement?
Everyone always talks about LTV/CAC ratio, but what results are others actually achieving? And how do you stack up?
Up until now, Varos has helped you benchmark channel-specific metrics on platforms like Shopify and Facebook Ads to spot anomalies and identify areas for improvement.
After much demand, we’re releasing Executive Summary, the new reference for ecomm CEOs & CMOs with high-level, blended business benchmarks across channels to allow you to see metrics such as MER, Total Ad Spend, Revenue, LTV/CAC and more.
With executive summary, you can compare overall business performance in real time compared to other companies with the same revenue range, AOV range, and vertical as you.
Benchmark these metrics on a weekly and monthly basis to get a better understanding of how good of a job you’re really doing and where you have room to improve.
Add benchmarks to management and company presentations and reporting to align and motivate your team to the same north star.
Metrics that you can benchmark with Executive Summary include:
Executive Summary is available on all Varos plans. Just connect in your Varos dashboard.
About the Author
Yarden Shaked
Co-founder & CEO at Varos
Learn how to beat out your competition on TikTok. We've analyzed thousands of TikTok ads accounts and discovered what the best are doing.
Check out our free benchmarking tool, where you can get KPIs by industry vertical from the thousands of companies on Varos.
Get granular, real-time benchmarks from companies just like yours.
Navigate Marketing Trends with Data-Driven Insights from 4,500 companies
Get the actionable insights your business needs to succeed. Stop analyzing your business metrics in a vacuum.
Know how you stack up
Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
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